On this page you’ll find the correct pronunciation of Generation Z in British and American English. And from there you’ll reach a definition of Generation Z, that is totally wrong: Generation Z: the group of people who were born in the US and Western Europe after 2001: Generation Z has been called as the ‘Silent Generation’ because of the time they […]
In this old (2006) but very interesting article (->hier) Caroline Geck discusses how the the generation Z is dealing with information: “This group’s preferred method of Internet searching is to start with a Google search, even if that may not be the most efficient or fastest means to the answer. This generation’s overreliance on Google as […]
Here is an interesting article from SAP giving information about our research.