Financially and socially making fundamental mistakes about the next generation of Americans will be costly. Called Generation Z, they were born after 1995 and total nearly 70 million. Understanding them as employees, customers, and media consumers is essential because their demands are often unexpected and disruptive. What must employers, the media, and brands know about […]
Great news: The new book “Generations Z in Europe” is now with the publisher. My thanks go both to the 18 fantastic authors and to my great Co-Editor Anne Rennig! And: Yes, it is “Generations”. Plural. Information to the content: -> here!
It has been a great privilege for me to organise our symposium “Generation Z in Europe: A New and Challenging Face” at the Academy of Management in Atlanta. with six great presentations:
2016 has been a good year for research on the topic of Generation Z: There have been several empirical studies (e.g. Germany, Austria, Netherlands, Switzerland) as well as a lot of press coverage in Germany. However most important: Our project “GenZ around the Globe” got started. The Workshop “GenZ in Europe” took place in Saarbrücken […]
Two statements are quite common: The Generation Z is about to become a real game changer. The Generation Z is about to become the first truly global generation, with identical values and patterns of behaviour. However: Are these statements true? Do we have the same questions and the same answers in Latin America, in Africa, […]