Since a few years we see a new kid on the block: The Generation Z. We see it around the globe. They are global. But is it one kid? Are they several kids? Are they related? Different? Identical? Some reflections …….
It has been a great privilege for me to organise our symposium „Generation Z in Europe: A New and Challenging Face“ at the Academy of Management in Atlanta. with six great presentations:
Austrian economist Christian Scholz, a business professor at the University of Saarland in Saarbrücken, said the post-millennial Generation Z “longs for solid structures, wants continuity and a regular working and leisure life.“ –> link
2016 has been a good year for research on the topic of Generation Z: There have been several empirical studies (e.g. Germany, Austria, Netherlands, Switzerland) as well as a lot of press coverage in Germany. However most important: Our project „GenZ around the Globe“ got started. The Workshop „GenZ in Europe“ took place in Saarbrücken […]
Two statements are quite common: The Generation Z is about to become a real game changer. The Generation Z is about to become the first truly global generation, with identical values and patterns of behaviour. However: Are these statements true? Do we have the same questions and the same answers in Latin America, in Africa, […]
On this page you’ll find the correct pronunciation of Generation Z in British and American English. And from there you’ll reach a definition of Generation Z, that is totally wrong: Generation Z: the group of people who were born in the US and Western Europe after 2001: Generation Z has been called as the ‚Silent Generation‘ because of the time they […]
Given the scandals and the unbelievable greed for Big Data in our modern world this message is not surprising: The music streaming service Spotify wants to learn more about its users.
In this old (2006) but very interesting article (->hier) Caroline Geck discusses how the the generation Z is dealing with information: „This group’s preferred method of Internet searching is to start with a Google search, even if that may not be the most efficient or fastest means to the answer. This generation’s overreliance on Google as […]
Christian Scholz (Saarland University) is already thinking about Generation Z and what they will be like: Hot on the heels of Generation Y will come Generation Z. It will be a big generation gap. Generation Z is not prepared to work all hours; they want evenings and weekends for themselves. They have a hard and […]