Kategorien Archiv

2016: A good year for research on „Generation Z“

von Chris Scholz am Dezember 28, 2016

2016 has been a good year for research on the topic of Generation Z: There have been several empirical studies (e.g. Germany, Austria, Netherlands, Switzerland) as well as a lot of press coverage in Germany. However most important: Our project „GenZ around the Globe“ got started. The Workshop „GenZ in Europe“ took place in Saarbrücken […]

Generation Z: Around the globe

von Chris Scholz am Juli 6, 2016

Two statements are quite common: The Generation Z is about to become a real game changer. The Generation Z is about to become the first truly global generation, with identical values and patterns of behaviour. However: Are these statements true? Do we have the same questions and the same answers in Latin America, in Africa, […]

Pronunciation of “Generation Z”

von Chris Scholz am Januar 9, 2016

On this page you’ll find the correct pronunciation of Generation Z in British and American English.   And from there you’ll reach a definition of Generation Z, that is totally wrong: Generation Z:  the ​group of ​people who were born in the US and Western ​Europe after 2001: Generation Z has been called as the ‚Silent Generation‘ because of the ​time they […]

Generation Z: „not information literate“

von Chris Scholz am Juli 25, 2015

In this old (2006) but very interesting article (->hier)  Caroline Geck discusses how the the generation Z  is  dealing with information: „This group’s preferred method of Internet searching is to start with a Google search, even if that may not be the most efficient or fastest means to the answer. This generation’s overreliance on Google as […]

Prof. Scholz: Digital Natives were yesterday. Here comes Generation Z

von Chris Scholz am April 25, 2015

Christian Scholz (Saarland University) is already thinking about Generation Z and what they will be like: Hot on the heels of Generation Y will come Generation Z. It will be a big generation gap. Generation Z is not prepared to work all hours; they want evenings and weekends for themselves. They have a hard and […]