Workshop „GenZ-Asia“

von Chris Scholz am April 25, 2015

Initial Conference: January .18./19./20., 2017 Bangkok

Goal of the Conference „Generation Z in Asia“
Next Steps
Some Links to Our Project

Goal of the Conference

The members of the Generation Z (born after 1990) are a global group of young people. We know a lot about Generation Z in countries such as the U.S.A. and Australia, we know a bit about the Generation Z in countries such als U.K. and Germany. However, we know hardly anything about the Generation Z in Asia.

  • What is specific about them?
  • How do Generation Z differ in various countries of Asia?
  • What are the local questions to be answered?
  • What are the academic challenges?

A group of researchers from some prominent countries will meet, discuss these issues and hopefully form a powerful network.



Country representatives:

Bangladesh: Saif-Ur Rahman

China: Xiao Jinhua, Yu Shuwei, Qiao Xuan (from left to right)

India: Shishir Patil

Indonesia: Adilla Anggraeni, Muhammad Irfan Agia & Zahrotur Rusyda Hinduan (from left to right)

Japan: Carola Hommerich

Singapore: Kenneth Lim







Thailand: Tipnuch Phungsoonthorn, Wendy Farrell (from left to right)

Local Organizer / Host

Mr. Sid Suntrayuth – Vice Dean, Assistant Professor of Management

The National Institute of Development Administration (NIDA) was established to realize His Majesty King Bhumibol Adulyadej’s vision of advancing Thailand’s development through the establishment of an advanced educational institution to prepare people to become agents of change for national development. Although NIDA was originally established to support national development in Thailand.

Our deep condolences to the Royal Family, Government and people of Thailand on the passing of King Bhumibol Adulyadej.


Academic Organizers:

Prof. Dr. Christian Scholz, is the responsible for the content of the Workshop. He is the contact person in case of questions regarding scientific issues around the topic Generation Z and the coordinator of the book which is the main objective of the workshop.  Since 1986, he holds the chair of Business Administration, especially Organization, Human Resource Management and Information Management at Saarland University (Germany). He is also founding director of the Europa-Institut at Saarland University (1990). From 2010 to 2012 he has been dean of the faculty of law and business. You can reach him via E-Mail 

Orkide Küman from Saarland University is working together with Prof- Scholz on the fascinating task of organising that workshop. If you have any organisational questions you can reach her via Email: or by phone 0049 681 302 4726.




Next Steps

Getting our presentations for Bangkok ready


Some Links to Our Project