Category Archives: Information

Chris and John: Research Z-USA

by Chris Scholz on March 4, 2019

Financially and socially making fundamental mistakes about the next generation of Americans will be costly. Called Generation Z, they were born after 1995 and total nearly 70 million. Understanding them as employees, customers, and media consumers is essential because their demands are often unexpected and disruptive. What must employers, the media, and brands know about […]

Book Generations Z in Europe

by Chris Scholz on March 3, 2019

Great news: The new book “Generations Z in Europe” is now with the publisher. My thanks go both to the 18 fantastic authors and to my great Co-Editor Anne Rennig! And: Yes, it is “Generations”. Plural. Information to the content: -> here!  

GenZ @ AOM2017 Atlanta

by Chris Scholz on August 9, 2017

It has been a great privilege for me to organise our symposium “Generation Z in Europe: A New and Challenging Face” at the Academy of Management in Atlanta. with six great presentations:

2016: A good year for research on “Generation Z”

by Chris Scholz on December 28, 2016

2016 has been a good year for research on the topic of Generation Z: There have been several empirical studies (e.g. Germany, Austria, Netherlands, Switzerland) as well as a lot of press coverage in Germany. However most important: Our project “GenZ around the Globe” got started. The Workshop “GenZ in Europe” took place in Saarbrücken […]

Generation Z: Around the globe

by Chris Scholz on July 6, 2016

Two statements are quite common: The Generation Z is about to become a real game changer. The Generation Z is about to become the first truly global generation, with identical values and patterns of behaviour. However: Are these statements true? Do we have the same questions and the same answers in Latin America, in Africa, […]