Stories making the Sunday papers

by Chris Scholz on July 24, 2017

Austrian economist Christian Scholz, a business professor at the University of Saarland in Saarbrücken, said the post-millennial Generation Z  “longs for solid structures, wants continuity and a regular working and leisure life.”

> link

(more →)

2016: A good year for research on “Generation Z”

by Chris Scholz on December 28, 2016

2016 has been a good year for research on the topic of Generation Z: There have been several empirical studies (e.g. Germany, Austria, Netherlands, Switzerland) as well as a lot of press coverage in Germany. However most important: Our project “GenZ around the Globe” got started.

  • The Workshop “GenZ in Europe” took place in Saarbrücken in November 2016.
  • The Workshop “GenZ in Asia” is scheduled for January 2017 in Bangkok with an interesting group of researchers joining as.
  • The Workshops “GenZ in Namibia” are scheduled for March 2017 in Windhoek / Namibia.

Thanks to all who joined us! And thanks to all the institutions that helped us in 2016.

Have a great 2017!

Generation Z: Around the globe

by Chris Scholz on July 6, 2016

Two statements are quite common:

The Generation Z is about to become a real game changer.

The Generation Z is about to become the first truly global generation, with identical values and patterns of behaviour.

However: Are these statements true? Do we have the same questions and the same answers in Latin America, in Africa, in Germany? Considering the fact that “generations” are shaped by technology, society, or environment, it is to believe, that Africa for instance with all its differentiations will display a different picture than Asia. Or: Do we see the  Generation Z as a global phenomenon with country/continent specific “mutations” ? Or something totally different?

Therefore: The project Generation Z will be started. Everyone from all the different generations and all the different regions of our world is invited to join.

A first sketch of the basic idea can be found -> here, details to workshops , e.g., related to Europe and Latin America will be posted soon.

If you have suggestions or would like to join: Just let us know! 


Correct Pronunciation and wrong meanig of “Generation Z”

by Chris Scholz on January 9, 2016

On this page you’ll find the correct pronunciation of Generation Z in British and American English.


And from there you’ll reach a definition of Generation Z, that is totally wrong:

Generation Z:  the ​group of ​people who were born in the US and Western ​Europe after 2001: Generation Z has been called as the ‘Silent Generation’ because of the ​time they will ​spend ​online.

This is just unbelievable.

Generation Z: “not information literate”

by Chris Scholz on July 25, 2015

In this old (2006) but very interesting article (->hier)  Caroline Geck discusses how the the generation Z  is  dealing with information:

“This group’s preferred method of Internet searching is to start with a Google search, even if that may not be the most efficient or fastest means to the answer. This generation’s overreliance on Google as its first choice to find answers indicates that they may not be aware of other information search strategies and resources, especially print materials that are better suited to answer certain types of questions. These youngsters use Google confidently because they find tens of thousands of results in a few seconds. Their interaction with Google makes them feel self-sufficient, smart, and powerful when retrieving many results. They often do not have the metacognitive skills to know when to stop using Google and other search tools and to try a different information search strategy.”

And she comes to a clear conclusion:

“The previous discussion suggests that these teens are not information literate.”

This is basically the argument of my recent article (->here) that claims the digital natives to be digital naive.